74 Locarno Film Festival
Title: The Lake & The Leopard
Date: December 1st, 2020
Throughout its 73-year history, the Locarno Film Festival has occupied a unique position in the landscape of the major film festivals. Every August, for eleven days the Swiss-Italian town of Locarno, right in the heart of Europe, becomes the world capital of auteur cinema. This project is a graphic poster proposal for the 74th edition of the festival. One icon.
The Golden Leopard (Pardo d'oro) is the top prize at the Locarno Film Festival, as well as the festival’s iconic image.
Two elements.
The Lake Maggiore and the Locarno Film Festival are two elements representing the identity and values of Locano.
By a matter of pure coincidence, the shape of the lake surrounding the city is reminiscent of a feline-like shape, evoking the profile of the festival's iconic leopard.
Three colours.
→ Giallo Pardo #FCDB29
→ Nero #111111
→ Bianco #FFFFFF
